What is Social Media Optimization?

To understand the concept of Social Media Optimization, first look at SEO (Search Engine Optimization).

SEO and SMO terms are very close to each other. If you understand SEO, you will easily comprehend social media optimization. I selected SEO to describe first because this word has been frequently used in blogging since start of blogging.

Social Media Optimization Tools

Search engine optimization is a process to increase the ranking of blog in search engine results pages and its appearance/visibility in search engine. Bloggers use a set of SEO tactics and strategies to achieve these two targets i.e. ranking and visibility of blog in search engine.

The some examples of SEO strategies are internal linking, adding search description in blogger, using Meta Tags, anchor text, use of keywords and permalink structure, optimization of images, using local SEO services and website mobile optimization etc. Any strategy or technique which can be used to increase the visibility and ranking of blog in search engine called search engine optimization strategy and this process is called search engine optimization.

Now when you understood the concept of SEO, let’s know about social media optimization. In short words, we call it “SMO (Social Media Optimization). As from its name, it clear that it is relevant to social media like Facebook, Twitter, Pinterest, LinkedIn and Reddit etc.

Social Media optimization is a process in which we use social media outlets to increase the awareness about the product, brand, any blog or website, article or of any event.

As we use different techniques in SEO to increase blog visibility and ranking in search engine, in the same way, we apply different techniques and method in social media to increase the awareness and social ranking of blog. When you will promote your blog through social media optimization, ultimately it will boost up the SEO of your blog.

There are numerous social media techniques to increase the blog visibility and online presence in social media. The same techniques could be used to enhance the awareness and generate publicity of a product, brand, article or an event.

  • The some outstanding examples of social media strategies are: 
  • Creating blog pages on all social media sites.
  • Active participation in social media groups and communities.
  • Regularly updating the social pages of your blog.
  • Install an attractive and prominent “Call to Action” button.
  • Using WordPress social plug-ins.
  • Retweet the old blog posts (old is gold).
  • Creating blog business page and community on Google+ etc. 

All these are SMO techniques and strategies. Any method or technique using social media, which increase the blog awareness, traffic and visibility in social media as well as in search engine, it is called social media optimization techniques, and this process is called social media optimization.

What is Permalink?

SEO is a terminology used in abbreviation of search engine optimization and it is a method or practice to increase the visibility of blog in search engine. For this purpose different SEO elements added in blog post and content to make it more visible and to bring more traffic. 

There are many SEO techniques like guest blogging, blog commenting, fixing permalink structure and use of keywords.  

All these techniques are applied to increase the appearance of web pages in search engine. It also increases the blog traffic, hence income of blog also boost up. 

Permalink structure is one of the most effective and successful SEO technique. 

Sometimes ago, there was no concept of permalink, it was considered hyperlink structure. The term “permalink” was used first time in 2000 by Jasson Kotteke. After that it generally used by webmaster and today it is an effective technique. 

What is Permalink?

Permalink is a URL/Web structure of a specific web page of a website. This term originated from “permanent link” and with passage of time, it become shorter and called “permalink”. 

To understand this concept, let’s take the help of an example. Suppose there is a website www.techblog.com, now this is main URL of the website. When you will click on it, you will land on the home page of that blog. 

There are many web pages of techblog.com. When you click on a blog post and open it, the URL which is showing in address bar, changes from main URL to webpage URL. 

The following image is showing the main URL structure of blog. 

Importance of Permalink in SEO

The above mentioned image is showing the main web address of the website. When a visitor will open any post, this URL will be changed into permalink automatically, as you can see in following image. 

Importance of Permalink Structure in SEO

Now this 2nd picture is showing the web address of a particular blog post / web page of a website. This permalinks structure is the web address of a particular blog post. 

Importance of Permalink for SEO

Permalink in itself is an effective and useful technique of SEO. As SEO is the website or blog appearance in search engine, in the same way, permalink of a web page or blog post appears in search engine. 

When a user enter query in search engine, he gets results in form of web pages of website which contains the keyword of user’s query. Search engine shows returning results not with the main URL structure of a website or blog, but is shows the permalink URL structure of web page. User clicks on some sites and get his answers. 

Suppose Michal open Google chrome or any other search engine and enter this query “How to do the Site-Wide SEO of an event blog” and hit “enter”. Search engine shows the returning results which contains the keywords used by user in query. 

Search engine when shows these results, it shows with two references. First it shows the title of post on which user click and lands on particular blog post or web page. Secondly it shows the permalink structure right under the post title in returning results. You can easily see in the following image. 

Importance of Permalink in SEO of Website

In above image, the Red circle URL are the permalink structure of site post “2 Days Program…..”. The title of post is showing right above permalink. 

This proved that how much permalink structure is a strong pillar of SEO foundation and how it is much more important for SEO of blog. 

How to Create Permalink Structure for a Web Page?

There is very easy and few steps process to create the permalink structure of blog posts. If you are using blogger.com platform than follow the below step by step guide to create permalink structure. 

  • Go to blogger.com 
  • Go to dashboard and edit the one existing post or upload a new post. 
  • Click on the “Permalink” given at right side of page under “post setting”.
  • When you click on “permalink”, two more types will open “automatic permalink and Customs permalink”. 
  • Click on automatic permalink. 
  • Now click on “Done”. 
  • If you want to create permalink of your own choice then click on “custom permalink” and here you can create your favorite permalink.
  • But remember if you creating customs permalink don’t forget to mention the keywords of post title in it. 

What is Web Crawling and Google Indexing?

Frequently we read two words in blogging world “Crawling” and “Indexing”. 

On these terminologies, whole world web depends and these are the most important elements of SEO. These are also called Google Crawling and Google Indexing. 

There are hundreds of millions of website on the internet world, so it is not possible for Google to check every website post by post and then collect it data and show it in returning results in search engines if it is eligible for this. 

So Google Administration has simple made Googlebot to perform these responsibilities. This Googlebot is searching bot software that Google sends out to circulate from website to website and they collect data from all websites and report back to Google. So process in which Google searching bot software visits different sites is called crawling. 

What is Google Indexing?

A keyword definition of crawling is:

“Crawling is a process in which Google searching bot software visits each and every website, discover new and updated data and report back to Google.” 

Here Google mean Google Search Engine. Remember! These searching bots are also called “spider”. 


“Indexing is a process in which the information collected from website by the Google searching bot software (crawling process) is processed and added to Google Searchable Index”. 

In simple words indexing is the process of adding your site page in search engine. 

Googlebot’s crawl visits all those URL’s which were generated during previous crawling process and those sites which are amplified with sitemap data as provided by the webmaster. 

When Googlebot visits these sites, it collects the information about source links and hypertext reference from the page of the site and also about new created sites, changing in existing sites and dead links. After collecting this information spider report back to Google to index these SRC, HREF and other links. 

Now we discuss how Googlebot access your site.

How Google bot Access Your Site

Generally Googlebot when visits your site, it download a copy of your page at a time. 

But if there is any network error, it may be possible that when Googlebot starts downloading a page, network error appears sometime and Googlebot stopped. To download page, Googlebot again starts downloading your site page after some time. 

So Googlebot access your site once in a day to collect/download the information from your page but it may be appear multiple times to download page if there is any network error.

There is an important point to note that “as webpages increases from time to time, the performance of Googlebot also improves. 

There are several machines located near site on which the Googlebot is distributed. These Googlebot collect information and report back to Google from where this information sent back to the machines for indexing located near the site. Googlebot try to crawl all pages of your site in once visit without overwhelming your server’s bandwidth. But if it can’t complete crawling process of all pages in once time due to any reason, then it can visit again to crawl remaining pages.

Stop Google bot to Crawl on Your Site

You can also prevent your confidential and secret content and links from Googlebot to crawl these. You have number of option to block Googlebot to access your confidential and secret files and crawl and index them in search engine. Some of these options are given below.

  • Use robot.txt
  • Block URL by password-protecting your service directories
  • Block Search Indexing with meta tags
  • Opt-Out of display on Google+ Local, Google Flights, Google Hotels, Google Shopping and Google Advisor. (This option is only applicable on those services which are hosted by Google.com and not applicable for other Google domains.)

These are some option for blogger and web master to block the Googlebot / Spider from crawling your site or some specific pages which you want. 

Make Your Site Crawlable

In every new minute, there is new website is appearing on web. 

There are now hundreds of millions of websites on earth. So Googlebot discover the new sites and other sites by following the links from page to page.

 Now you can make your site page Crawlable by removing the crawl errors from your site page. You should also review these crawl errors on regularly basis so you can identify any problem that is with your site.

For example you site is not getting traffic despite creating a high quality links and sharing on all available resources like social media. If you are running an AJAX application with content and you also want that it appear in search results then you can do it by reviewing JAX-based content Crawlable and indexable.