Cloud computing is developing rapidly and is a super potential market. In 2017, the total cloud computing service revenue over the World was $27.1 Billion and is expected up to $44.2 Billion in 2020. The company that has a big market share in this industry can make benefit not only from subscribing fee but also from the whole ecosystem. Due to cloud computing capability of synchronization, users tend to use all the services of one provider, and also attract friends, clients and customer to join the provider hub as well.
The biggest vendors in this market are Amazon Web Services (AWS), Microsoft Azure, Dropbox, Alibaba and Google. Among them, AWS is the dominator with 47.2% market share. A few days ago, Google has announced they would expand infrastructure with datacenters and subsea cables toward 5 regions, increasing its total number of datacenters to 53, spreading in 18 locations and 5 continents. The act of expanding infrastructure can make Google bandwidth more extensive, fast and reliable. It can be sure that Google has a massive ambitious in this market, and it is ready to compete fairly with other vendors.
Amazon cannot ignore this, it wants to upgrade the infrastructure again, adding more capacity to its London region. Amazon manages its cloud computing infrastructure structurally. Amazon subdivides each region into Availability Zones (AZ). Each AZ is home to one or more AWS cloud computing datacenters. Amazon deliberates to locate these datacenters reasonably, they are far enough so as not to all be damaged when a disaster happens, but close enough for quick failover. After adding the third zone to EU region in London, AWS increase its number of AZs to 50.
The London region is now being used to serve some big clients such as BBC, BT, Deloitte, and Travis Perkins. The cloud of Amazon is now available in 50 AZs, spreading in 18 regions all over the World. In 2018, Amazon is intending to build 12 more AZs in 4 new regions.
Building datacenters in many regions, instead of building one big datacenter in one area, is the trend now, due to connection signal issue, government censorship issue and security issue. All big cloud computing providers take this move to ensure they will not be ejected in some countries, and also to enhance the overall capacity and reliability.
It seems that Google and Amazon have taken the initiative in 2018. Let’s wait to see the answers from other vendors like Microsoft, Dropbox and Alibaba. This race will be more intensive, and there is no sign of stopping due to the constantly developing of the market and technology.
However, note that decentralized cloud computing might rise up significantly and threaten all the vendors. Will they be washed out by this wave or will they adapt and make benefit from the wave?
Will Blockchain cloud computing be an opportunity or a threat to tech giants?
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