Web Search Optimization is a complex and complicated process. No one knows that how many factors are involved in ranking a website in a search engine? One, two, three, ten, hundreds or thousands?
SEO is a process to make your site visible in the search engine. We all make our best efforts and adopt proven SEO strategies to increase site appearance and ranking in search engine. However, all that strategies are never revealed by Google.
There are two stages of optimization of a website. One that we do like on-page, off-page, technical SEO i.e. crawling, indexing etc. 2nd done by search engine bots they visit your site and collect updated information from your web pages and index that information to make it visible in search engine results pages.
Google never, never and never reveals that what are factors which bring improvements or degrade your blog?
From time to time, changes take place in the Google Search Algorithm. Google tells us that an update in search algorithm is coming in next few days or update happened, but it never revealed that what update/change in algorithm has been happened?
All the webmasters, SEOs and marketers, they prefer/adopt SEO Strategies, always based on their observations, case studies, and experiments. However, their proven strategies are very close to real factors adopted by Search Algorithm to index your web pages in search engine.
The above-mentioned situation is the main reasons that search engine optimization is a complex and complicated process. We can’t determine the accurate ranking factors. However, columnist Marcus Miller simplified the optimization Strategies by breaking down it into four following categories.
Content: Creating unique stuff providing the answers to user queries and trending questions.
On-Site Optimization: Optimization of site structure and HTML.
Off-Site Optimization: building the quality and high-quality backlinks to improve DA / PA /CF and TF of your site.
Technical SEO: Process of crawling and indexing of your web stuff, how it is crawled and indexed?
Let’s discuss each category in depth.
Prime facie, if we analyze the overall internet marketing, it all is dependable on content. You can understand this concept with a simple example. When a user asks a query from a search engine, he always enters some words. In response, search engine shows relevant results.
Similarly, when you look for a video on YouTube or Daily motion or other video platform, you must enter keywords. In response you get the relevant videos on your screen.
In short, you are looking for images, videos, articles, links, products, news or from A-Z, you are required to enter the query (in form of keywords) to get your required results.
The results appear in SERPs, in response of your query, are indexed by search engine bots. Webmasters upload stuff on their websites, from where Google bots collect the updated information and index in google, which ultimately appear in SERP.
Search engine never index images or videos if there is no description mentioned. Its bots always index only few keywords mentioned in your image and video description.
For purpose of business, we generally divide content into three categories: –
- Service Content.
- Credibility Content.
- Marketing Content.
Service Content: Service provider delivers the content on demand to the consumer via web services. Generally this type of stuff is more helpful in affiliate marketing, web developing and platform where services are provided.
Credibility Content: It explains the product (about which you are talking), expertise and the reasons with either it is able to be trusted or trustworthiness. Reviews, case studies and testimonials are best examples.
Marketing Content: It is a form of marketing where content is created, published and distributed for a particular products, targeting to the particular audience.
Although SEO is the need of the entire business industry but particularly it is widely considered in Services content. When search engine optimization comes to Credibility content, it is usually ignore there by the web developers. Following an example illustrated from Search Engine Land, to explain the virtual role of optimization process in above mentioned categories.
To get solid SEO Strategies to promote your business, always first observe and research what keywords you are required to place in your content. Search Engine index targeted Keywords from your web pages.
On-Page Search Engine Optimziation Strategy
Off-Page Search Engine Optimization Strategy
- Influencer outreach.
- Create shareable content.
- Social Media Engagement.
- Guest Posting.
- Link Building.
- Listing in Business directories.
- Social networking and bookmarking sites.
- Forum submissions.
- Blog directory Submission.
- Article Submission in Article Submission directories.
Technical Optimization Strategies
Content you like, share it with your friends. Remember! Relationships are not where you find Happiness, It’s where you “Share” happiness.