What is CPA Advertising?

What is PPC Advertising?

Before understanding the CPA advertising concept, let understand the concept of PPC first. After it, you’ll easily understand the concept of CPA marketing. 

PPC stands for “Pay per Click”. It is a method of online marketing and advertising pricing module where the advertiser pays to publisher each time when clicked on the Ad. 

Every time when visitor will click on the ad, either he purchases or not, advertiser will pay on this click to publisher. In simple words, advertiser pays to the publisher of each click only.” 

For example a visitor lands on your site and click on the ad of Payoneer given at your site. He clicks but doesn’t take any action like filling the form, purchasing the card etc. You will get paid on this click. Although he didn’t take any action but only clicked on the ad link, advertiser will pay to publisher (website owner) on this click. This is PPC advertising. Now you will easily understand the concept of CPA advertising. 

What is Referral Marketing? 

CPA stands for “Cost per Action”. It is a method of marketing and online advertising pricing module where the advertiser pays to publisher each time when clicked on the Ad and complete an action. Every time when visitor will click on the ad and will fill the form or purchase a product, advertiser will pay on this action. 

It is little different from PPC advertising. In PPC advertiser bound to pay on each click, but in CPA advertiser will only pay when action will be completed. 

PPC (Pay per Click) is very effective and profitable for publisher while risky for advertiser. On the other hand CPC advertising is effective for advertiser and risky for publisher. 

CPA advertising is most appropriate for advertiser. The publisher will be paid only when specific action will be taken by visitor or user. If he only clicks on the ad but don’t take any action, no payment will be paid to publisher. 

Let’s understand the concept of CPA advertising with the help of an example.  A visitor lands on your site and clicks on the ad of Payoneer given at your site, but don’t takes any action, publisher will not be paid. If a visitor land on the site, click on the ads and fill the registration form of Payoneer to purchase the card, now advertiser will pay to publisher. Customer/visitor taken an action as he filled the registration form, that’s why advertiser is bound to pay the publisher. 

What is Video Marketing?

There are many other actions like fill the registration form, purchase a product, sign up for newsletter, send a contact request etc. It means any action taken by visitor bounds the advertiser to pay the publisher. If visitor only click on the ad but didn’t take any action, advertiser will not pay to the publisher. This was the introductory article of CPA (Cost per Action) advertising. 

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