Machine learning is key and an important knot for Amazon’s new cloud migration project, meaning that Ryanair plays most of its data centers and does not allow airspace access.
Ryanair plans to close most data centers in the next three years as it moves its infrastructure to the cloud with Amazon Web Services (AWS) to perfect the new model most successfully.
The European airline, which brings more than 130 million customers annually on more than 2,000 daily flights, has run some of its core business elements on AWS, including Ryanair Rooms and Ryanair Hotel booking sites .com. But now it will ‘all in’, according to experts in cloud computing.
Airlines are building a data gap on Amazon S3 for containing information and data from their customers. And they use Amazon Kinesis to get detailed information from customer and business data in a fast, secure and efficient way that can avoid risks.
Ryanair is trying to improve its AWS services, including AWS database, analysis, machine learning, and in-depth research services with specific directions.
It is working with the AWS Learning Lab to create an application that will allow the company to automatically detect an increase in as well as a drop in demand and predict changes in a customer’s schedule in simple way.
By switching from Microsoft SQL Server to Amazon Aurora, Ryanair has been able to send 22 million emails a day to customers for personal business purposes. Not only can they run one of the largest email marketing campaigns, but they also help to minimize costs and this makes both parties happy about the service they are using.
“Machine learning is a key to our growth and success,” Ryan added, adding that the company is researching AWS services including Amazon SageMaker for individuals with MyRyanair.
Hurley said the company is also trying out Amazon’s features to see how the workforce changes – Amazon’s deep chatbot service, its Alexa virtual assistant support – so customers can be processed. Their work is by chatbots according to their needs as well as their desires.